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What Do We Need to Know about Influencer Marketing In today’s high technology world, we are interacting through different social platforms every day that marketing of products or services has never been more competitive and challenging. The stiffer competition in today’s business has led to various marketing strategies and one of these is influencer marketing. In this type of marketing strategy, influencer marketing focuses on a person called the influencer rather than a large group of consumers to advertise the message of a brand. The people who would become the influencers are considered as influential people that consumers would look for opinions or advice, and they are the bloggers, content writers, journalists, creative people and others. Considered as the two major forms of influencer marketing are content marketing and social media marketing. Nowadays when communication technology comes in different ways and of which consumes are more exposed to, traditional advertisements are taken over by the social media where the market would react to more. The basis of influencer marketing is where the products or services are written about by the influencer in his or her own personal and social channels. It is undeniable therefore that consumers nowadays would tend to believe the opinions of the influencers rather than listen to the media.
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Marketing relies heavily on the factors of trust and honesty of which influencer marketing is focusing in, and with misinformation that traditional media sometimes project, consumers would interact more with the products or services that influencers would endorse.
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Building relations and creating positive image about a brand or service are the high standards that influencer marketing is adhering to, and our world today which has shifted to social media, consumers are looking up to influencers in helping them in their purchasing decision. Influencer marketing further provides a better description with interactive messaging platform that is much simpler and makes market grows faster. Unlike in the past when we look at the companies, today, we look at our fellow consumers and our favourite celebrities to help us decide a product or a service. Because of influencer marketing, new waterworks for brands are introduced that will connect to the market in bigger scale, and this is because of the organic marketing style that can be described as the new age word of mouth. Influencer marketing rides on the possibility of thousands or millions of consumers to view their messages through social connections. The influencers therefore have the updated details about the product or service that they are dealing with that they can slowly release and forward over a period of time to the consumers.